Terms of Service

CriticalNow provides AI call handling, intake, routing, booking support, alerts, follow-up workflows, and related automation services for businesses that depend on inbound phone calls.

Services may include, depending on the client's configuration:

• AI call answering
• Caller intake and qualification
• Urgency classification
• Call summaries
• Lead routing
• SMS and email alerts
• Calendar or booking support
• CRM, spreadsheet, or workflow integrations
• Follow-up automation
• Demo call experiences

Specific features, integrations, and workflows depend on the client's selected scope, tools, call volume, business rules, and implementation requirements.

CriticalNow is designed to support call handling, lead intake, routing, and follow-up workflows. We do not guarantee specific business results, revenue increases, lead volume, conversion rates, appointment volume, ROI, or financial outcomes.

Results vary based on many factors, including call volume, industry, offer quality, response time, close rate, pricing, staffing, sales process, market conditions, configuration, and follow-up execution.

Any calculator, estimate, demo, case example, or projection is provided for informational and directional purposes only and should not be treated as a promise, guarantee, or exact prediction.

CriticalNow may use artificial intelligence, voice AI, automation, transcription, language models, and third-party software systems. AI systems may misunderstand callers, misclassify urgency, generate incomplete summaries, produce errors, fail to detect certain details, or behave unexpectedly.

You understand and agree that:

• AI output may not always be accurate
• Transcripts and summaries may contain errors
• Urgency classification may require human review
• Automated workflows depend on proper configuration
• Integrations may fail, delay, or produce incomplete data
• Human oversight remains important for business-critical workflows

CriticalNow is a support tool and does not replace professional judgment, emergency response protocols, legal obligations, trained staff, or human decision-making where required.

CriticalNow is not an emergency dispatch service, 911 service, medical hotline, public safety system, or guaranteed emergency response system.

Businesses using CriticalNow are responsible for maintaining appropriate emergency procedures, staffing, escalation paths, and response protocols for their industry.

If you become a client, you are responsible for:

• Providing accurate business information
• Reviewing and approving call scripts, workflows, and routing rules
• Ensuring that your use of the service complies with applicable laws
• Maintaining proper licenses, permissions, and authority to operate your business
• Responding to leads, alerts, and customer inquiries in a timely manner
• Monitoring AI performance and notifying us of issues
• Maintaining access to third-party tools needed for integrations
• Obtaining any legally required consent for call recording, transcription, SMS, email, or automated communications
• Ensuring your advertising, intake, and customer communication practices are lawful

CriticalNow may connect with third-party tools such as CRMs, calendars, automation platforms, messaging providers, analytics tools, voice AI platforms, and other business systems.

We are not responsible for outages, errors, delays, data loss, policy changes, pricing changes, account restrictions, or failures caused by third-party platforms.

Your use of third-party platforms may be subject to their own terms, privacy policies, and fees.

You agree not to misuse the website, demo, or services. You may not:

• Attempt to disrupt, damage, overload, or interfere with our systems
• Use the demo or services for unlawful, abusive, fraudulent, or deceptive purposes
• Attempt to reverse engineer, copy, scrape, or exploit the website or systems
• Submit false, misleading, harmful, or unauthorized information
• Use the service to violate privacy, call recording, telemarketing, or messaging laws
• Impersonate another person or business
• Attempt to access systems or data without authorization

We may suspend or restrict access if we believe use is unlawful, abusive, risky, or harmful.

By submitting a form, booking a consultation, requesting a demo, or providing contact information, you authorize CriticalNow to contact you about your request by phone, email, or text.

Message and data rates may apply. Message frequency may vary. You may opt out of marketing text messages at any time by replying STOP. Consent to receive marketing text messages is not a condition of purchase.

Any paid service, setup, subscription, implementation, or custom project will be governed by the applicable proposal, invoice, service agreement, order form, or written scope agreed to by the parties.

Pricing, features, timelines, deliverables, and support obligations may vary based on call volume, integrations, business requirements, and implementation scope.

Unless otherwise stated in a written agreement, fees are non-refundable once work has started or services have been delivered.

The website, branding, content, designs, workflows, prompts, scripts, software configurations, automation logic, documentation, and related materials are owned by [EXACT FLORIDA LLC LEGAL NAME], CriticalNow, or their licensors.

You may not copy, reproduce, distribute, modify, sell, or create derivative works from our materials without written permission.

Client-specific business information remains the client's responsibility and is handled according to applicable agreements and our Privacy Policy.

During consultation, onboarding, or service delivery, either party may share non-public business, technical, operational, or customer information. Each party agrees to use reasonable care to protect confidential information and not disclose it except as needed to perform services, comply with law, or as otherwise permitted by agreement.

The website, demos, calculator, and services are provided on an “as is” and “as available” basis except as otherwise stated in a written agreement.

To the fullest extent permitted by law, we disclaim warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted availability, error-free operation, and any guarantee that the services will produce specific business outcomes.

To the fullest extent permitted by law, CriticalNow and [EXACT FLORIDA LLC LEGAL NAME] will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost leads, lost data, business interruption, reputational harm, or missed opportunities.

To the fullest extent permitted by law, our total liability for any claim related to the website, demo, or services will not exceed the amount you paid to us for the specific service giving rise to the claim during the three months before the event giving rise to liability, or $100 if no amount was paid.

Some jurisdictions do not allow certain limitations, so some limitations may not apply to you.

You agree to defend, indemnify, and hold harmless CriticalNow, [EXACT FLORIDA LLC LEGAL NAME], and their owners, employees, contractors, partners, and service providers from claims, damages, liabilities, costs, and expenses arising from:

• Your use of the website or services
• Your business operations
• Your violation of these Terms
• Your violation of law or third-party rights
• Your customer communications, advertising, calls, texts, emails, or intake practices
• Information, scripts, workflows, or instructions you provide to us

These Terms are governed by the laws of the State of Florida, without regard to conflict of law principles, unless a separate written agreement signed by the parties states otherwise.

To the fullest extent permitted by law, any dispute, claim, or proceeding related to the website, demo, consultation process, or services will be brought in the state or federal courts located in Florida. You consent to the personal jurisdiction and venue of those courts.

If a future client agreement, order form, or signed service agreement contains a different dispute resolution, venue, arbitration, or governing law provision, that written agreement will control for that client relationship.

We may update these Terms from time to time. The updated version will be posted on this page with a new effective date. Your continued use of the website or services after updates means you accept the revised Terms.

If you have questions about these Terms, contact us at:

[EXACT FLORIDA LLC LEGAL NAME], a Florida limited liability company, owner and operator of CriticalNow

Email: starwebbedai@gmail.com

Mailing Address: [insert Florida business mailing address]